Utilizing data-driven brand strategy to build a sky-high digital presence and maximize profit.
Moving websites up and down Google since keyword stuffing was cool.
Customer obsessed and focused on pioneering innovation in e-commerce.
DATA: I love data. I mean, I really love data. From an early age, I was under the impression that black and white doesn’t exist. I was taught that there is always a sliver of gray somewhere: a loophole, an exception, some kind of variable involved. I disagree. Data doesn’t lie. The comfort found in absolutes and certainties always drove me to seek quantitative solutions to any project that I was involved in. To this day, I ensure that I am growing as an analyst and utilizing these techniques to produce better results.
BRANDING: A tactical, calculated approach to branding allows me to combine a particular brand's story with a strategic approach to ultimately boost sales quickly for my clients. I've developed and launched a multitude of unique online brands across every product category. With each new brand, a powerhouse combination of data and a compelling brand story is what works.SEO: Understanding algorithms on a deep level is a skill I've been developing for many years to boost my understanding of Amazon, SEO, and both of these combined. From ranking websites organically on Google to achieving the ideal search position for a new product on Amazon, SEO is a core value of every part of my work.