Just kidding. The whole world has. Amazon sellers and LinkedIn users can't seem to get enough of it. For multiple reasons, I haven’t joined the mix of conversations about it to join the fun. We have been busy. I'm talking about 15-hour days, 7 days a week busy. What we have been in the lab …
Branding: The Who, What and Why
Who Are You and What Do You Stand For? About nine years ago, I first came across Steve Jobs's 1997 "Think Different" speech. I felt like the marketing Gods jumped out of my monitor and punched me in the face. There he was, in what appeared to resemble one of those terrible …
Why Every Amazon Seller Should Study “American Gangster”
Watered-down messages and lies pollute the Amazon space. If you aspire to sell on Amazon, or you’re already selling on Amazon, get ready. This will be the most straightforward article about actually selling on Amazon you’ll ever read. Selling on Amazon is Not For The Faint of Heart Now, …
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